INAX have created a series of tiles founded on Japanese culture and tradition, with additional inspiration from nature and seasonal hues. This results in tiles instilled with the sensitivity and refinement of the Japanese people; including the distinctive timeless approach of omotenashi (spirit of hospitality) 

INAX Founder, Hatsunojo Ina, was highly regarded for his skills in Yakimono (earthenware) and was engaged by Frank Lloyd Wright in 1919 to produce 2.5 million tiles for his new Imperial Hotel in Tokyo. Unfortunately, this stunning piece of architecture was dismantled in 1967 but a portion of the decorative tiles have been preserved in the INAX Museum.

The manufacturer, INAX has fashioned a series of tiles founded on culture and tradition cultivated by the Japanese populace. Such tradition, culture, and technique passed down through the Japanese DNA have been carefully preserved, with the foremost affection and appreciation for nature. Japanese sensitivities to beauty include the spirit of omotenashi (hospitality), a timeless approach to beauty that may quite possibly be distinctively Japanese.

Inspirations from Japanese culture, tradition, and seasonal hues render tiles instilled with sensitivity and refinement by the Japanese people.