INAX Featured in Dezeen

INAX aims to change the way we use tiles in our homes.

The "rough, earthy textures" of tiles should be used to bring warmth and texture to every room in the home, not just the bathroom and kitchen, according to the Japanese brand INAX.

In the UK and other northern European countries, tiles are traditionally associated with wet spaces such as the bathroom and kitchen.

INAX, a Japanese brand that was launched in 1924 to produce terracotta and tile products for the Frank Lloyd Wright-designed Imperial Hotel in Tokyo, wants to change this perception and encourage its customers to use tiles throughout the home and in retail, hospitality and office spaces.

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